Magazine news-stands have
the magazines purposely positioned in a certain way to highlight its main
stories the attract the audience They are positioned/designed in the style of
‘imaginary three pieces’ all the main points of the magazine are designed to be
placed on the left third of the magazine which is the first thing the audience
sees. The main image is positioned in the middle of the front cover.
Stereotypically the image portrays its importance as it is positioned on top of
the title as audiences are commonly interested in image and not the magazine
name. The masthead is placed at the top in bold, shown to be the first visual
branding of the title in the ‘imaginary three piece’ and is often done in a
specially designed typeface to be very recognisable and unique towards the
audience. The main cover line is on the left to present the main story of the
magazine visible to audience view. On
this news-stand the freebies are positioned on the left
showing the audience they are getting more than what they bargained for, saving
money in the process.
Distribution of magazines can be advertising/promoting ( direct distribution)
– direct distribution is where the product is in consumer’s hand
in stores where they can pay upfront which can be a positive
output as people can look through the magazines before actually purchasing
it, checking if what’s in the magazine fits the persons criteria of interest.
However A disadvantage can be individuals just coming to look and read
through the magazines knowing they aren't going to purchase it.
This makes the company of the magazine and store lose money, which gives them
no choice but to place a sign in sight of the customers to see (saying
something like )This is not a library please don’t not read unless you are
going to purchase it . Advertising/ promoting of distribution of magazines
can be Apps on smart phones on purchasing magazines, postal subscription
benefiting publishers which then guarantees sale. It’s an advantage to the
audience as they wouldn't have to travel to the store they could
just download it on the on the other hand downloading these apps
can make your phone go slower.
One of the ways in which publishers choose to distribute their
magazine is by handing out free magazines handouts selected venues/ big
events and social gatherings where the target audience could potentially be. This
then advertises the magazine promoting it to huge range of different people,
whereas they will be likely to spread the word about this particular magazine
as they are free more of a variety of individuals are more likely to stop and
take simply because its free especially people who are in a rush one
disadvantages of this form of distribution is there’s no form of profit made.
People producing the magazine will have to find the money elsewhere
other than money being made from the magazines
Another type of distribution is online distribution now the
biggest method of distribution whether is free or paid for. Subscriptions are
very simple as all you need to do is enter a few details about yourself and
then you automatically receive the magazine and online this can be done via computer
, tablets and most smart phones. E-zine’s are an electronic version of a
magazine quite similar to an e-book
Postal subscription is a part of distribution as it’s posted to your
front door. This is a popular was of
Distribution as it doesn’t require you to leave your house as it’s
delivered to your doorstep. The publishers are guaranteed to have a sale from
this type of distribution. As the audience is a cheaper way of subscribing
and there’s a chance to receive free gifts
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